Nation Safe Drivers: Committed To Drivers. Committed To Our Partners.

From a family-owned business to the most trusted name in automotive assistance

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North America’s #1 choice

Industry Pioneers: Unrivaled Leadership Committed to Client Excellence and Customer Satisfaction


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Our prompt, reliable services ensure a safety net on every journey. Protect your investment with our top-notch protection products, and find a one-stop solution for all your coverage needs.


“We started as a small company. That dedication to personal service has been part of our DNA ever since. That’s why we’re happy when our clients and partners do better. It’s what we’re all about.”

-Richard Holland, CEO

Meet Our Leadership Team

Unparalleled Customer Experience

At Nation Safe Drivers, we are committed to providing an exceptional customer experience. Our nationwide network of skilled service providers, coupled with our efficient call centers, ensures prompt and reliable assistance, leaving your customers feeling valued and supported.

Comprehensive Product Offerings

We offer a wide range of roadside assistance and ancillary vehicle protection products tailored to meet the diverse needs of your customers. From basic roadside assistance to advanced vehicle protection plans, our comprehensive portfolio allows you to provide comprehensive solutions that enhance customer satisfaction and loyalty.

Cutting-Edge Technology

Our state-of-the-art technology platforms and portals empower you with real-time insights, metrics, and analytics, enabling you to effectively monitor and manage your roadside assistance and vehicle protection programs. With seamless integration, you can deliver a seamless and efficient experience to your customers.

Trusted Expertise

With close to 50 years of experience in the industry, Nation Safe Drivers has cultivated a deep understanding of the complexities and nuances of roadside assistance and vehicle protection services. Our team of experts ensures that your customers receive accurate and reliable support, backed by our extensive knowledge and best practices.

Robust Compliance and Security

We prioritize compliance and security, adhering to the highest industry standards and regulations. Our certifications demonstrate our commitment to protecting customer data and ensuring the confidentiality, integrity, and availability of our systems, providing you with peace of mind.

Scalable and Flexible Solutions

Nation Safe Drivers offers scalable and flexible solutions that can adapt to your evolving business needs. Whether you require customized programs or need to scale operations, our agile approach ensures that we can seamlessly support your growth and evolving requirements, fostering a long-lasting and mutually beneficial partnership.

Our Ethos? Support Drivers. Support Each Other. Let’s Grow Together.

It might be old-fashioned, but we truly believe that when you treat everyone with respect then everyone can win.

Whether working with clients, expanding our partnerships, or protecting drivers, we make sure everyone does well. Because at the end of the day, that’s all that matters.

Employee Owned. Dedicated to Your Success.

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People want help. When drivers need it, they want a team that’s dedicated to them. That’s NSD: because we’re dedicated to each other.

As an employee-owned company, we only succeed when we provide the highest-quality service to our customers. We’re proud to provide a best in class experience for everyone.

Drivers have good days. Our partners succeed. Our clients keep their word. We’re working for you, and we’re working for each other.

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Nation Safe Drivers Is An Amazing Place To Work, Make Friends, and grow your career!

At Nation Safe Drivers, we offer more than just good pay – we provide an amazing workplace where you can forge meaningful connections and truly thrive in your career. Joining our team means becoming part of a supportive community that values collaboration and camaraderie. Embark on a journey of professional growth, surrounded by dedicated colleagues who are passionate about creating a positive and enriching work environment.

Check out more on our careers

You’ve Got Your Customer’s Back. We’ve Got Yours.

You want to offer financial protection and roadside peace of mind to your clients. Work with the team who is dedicated to your mission.